Your business is your lifestyle

6 Feb
Gwen Stefani

Stefani rocks music and business

“The best thing about our success is that it afforded us our lifestyle. I never have to wear a suit. I never have to wear nylons. I can do my hair pink. I can do whatever I want to.” — Gwen Stefani, singer in No Doubt and founder of fashion line L.A.M.B., with an estimated net worth of $80 million

It’s easy to forget that when you’re starting a business you’re starting a lifestyle. Your business may be an extension of your lifestyle (e.g., you’re an avid skateboarder starting a line of skate gear), but if not, you’ll probably find that your venture and lifestyle will ultimately blend. This is why it’s so important to do something you love. Your business will pull you into circles of people, connections with organizations, a variety of environments, and (hopefully) a blessing of customers and fans. The sum of these will be a major component of how you experience your life.

Often, budding entrepreneurs and those considering a business venture forget (or don’t realize) this. The focus tends to fall more on making money, getting out of an existing job, or another motivation that has nothing to do with how you want to live your life. There are many, many benefits in being a successful entrepreneur. But none probably top the ability to create the lifestyle you want. And I don’t mean the trappings of nice homes, cool cars, fabulous fashion, vacations, or the typical “lifestyles of the rich and famous” visions. Yes, those things can be great, but it’s the “life space” in between where you truly live—where you are fulfilled, where you feel meaningful, where you deeply feel your purpose on earth.

When you build a business that creates the lifestyle you want, you create a circle. The business nourishes your lifestyle, your lifestyle nourishes your personal fulfillment, and your personal fulfillment nourishes your business.

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One Response to “Your business is your lifestyle”

  1. paulavargasvillamediana February 6, 2012 at 8:12 pm #

    what a great post!!

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